Flipping50

Core & Stability

Flipping50TV is a leading fitness channel designed for midlife women and those navigating hormonal transitions, with a strong emphasis on strength, energy, and sustainable well‑being. The channel is hosted by Debra Atkinson, a seasoned exercise scientist, Certified Strength & Conditioning Specialist, Medical Exercise Specialist, and wellness coach with decades of experience in the fitness and health space.

Debra’s content helps viewers flip the script on aging by integrating science‑backed exercise, nutrition insights, sleep strategies, and lifestyle habits to enhance vitality, balance hormones, and maintain muscular strength through and beyond the 50s. Her programming reflects a deep understanding of how the body changes with age, making fitness accessible, practical, and effective for women stepping into their second half of life.

Since its launch, Flipping50TV has amassed a substantial following with hundreds of episodes and millions of views, offering guided workouts, technique breakdowns, and holistic advice that blends physical training with everyday living. The channel complements Debra’s broader mission — through podcast content, educational courses, and published works — to redefine what midlife fitness can look like.

Primary Focus: Midlife and menopause‑friendly strength training, hormone‑balancing exercise, energy optimization, functional movement, and lifelong well‑being.


Why It’s Unique: Rooted in credentials and decades of clinical experience, the channel blends scientific rigor with empathetic coaching tailored specifically for women navigating aging and hormonal shifts.

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