Oli McCann is a UK-based fitness professional and online coach who brings over a decade of experience in strength, fat-loss, and lifestyle transformation to his YouTube audience. With a substantial library of workout videos and educational content, Oli focuses on sustainable fitness strategies that go beyond quick fixes and fad diets.

Oli’s approach blends evidence-based exercise programming with mindset and nutrition guidance, emphasizing long-term habit building to support both physical results and psychological well-being. After graduating with a degree in Applied Sport & Exercise Studies and earning professional qualifications in personal training and sports massage, he built his reputation working with clients at one of the UK’s top health clubs before launching his own coaching brand.

Through his coaching business and flagship Sustain programme, Oli works with individuals who feel stuck in their fitness journeys, particularly those navigating weight loss challenges or entrenched dieting cycles. His work also includes structured transformation plans, home-friendly training guides, and tailored support that integrates workout design with habit formation and accountability.

Across his YouTube presence, Oli McCann delivers clear, practical workouts and educational videos that make strength training and healthy lifestyle change accessible to a broad audience committed to realistic, lifelong results.